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Web Services Use Industry-Standard Protocols
Web services also make it possible for developers to choose between building all pieces of their applications, or consuming (using) Web services created by others. This means that an individual company doesn't have to supply every piece for a complete solution. The ability to expose (announce and offer) your own Web services creates new revenue streams for your company.
Web services are invoked over the Internet by means of industry-standard protocols including SOAP; XML; and Universal Description, Discovery, and Integration (UDDI). They are defined through public standards organizations such as the World Wide Web Consortium (W3C).
SOAP is an XML-based messaging technology standardized by the W3C, which specifies all the necessary rules for locating Web services, integrating them into applications, and communicating between them. UDDI is a public registry, offered at no cost, where one can publish and inquire about Web services.

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